Squier is a second-line guitar company that sells low cost products akin to those of Fender Guitars, which was not always the case. Read History of Squier Guitars.
Squier’s trademark comes from the Squiers, an English immigrant family. The family’s first settler, Jerome Bonaparte Squier, built and repaired violins together with his son in Boston during the late 19th century. Victor Carroll Squire, Jerome’s son, eventually settled at Battle Creek, Michigan, where he founded his own string shop named V.C. Squier Company. The company’s first contact with Fender came in the 1950s, when Squier began making electric guitar strings for Fender’s first products. Read more