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Gibson launches the Revolutionary Firebird X

November 6, 2010 by  



gibson-revolutionary-firebird-x-guitarYesterday morning in New York City, Gibson Chairman and CEO Henry Juszkiewicz made an announcement that staggered the music world. Juszkiewicz unveiled Gibson’s latest guitar, Firebird X.

But press, fans and celebrities in attendance quickly learned that Firebird X was much, much more than any guitar ever conceived. Speaking to an audience that included such guitar luminaries as Ace Frehley, The Roots’ Kirk Douglas, Eddie Ojeda and Jay Jay French from Twisted Sister, Lou Pallo, Russ Paul and others, Juszkiewicz described an instrument light years ahead of anything ever built.

“This is new. This is different. This is revolution,” he declared before unveiling the axe. “Nobody looks and spends the time to reinvent the guitar. This is a new guitar.”

The Firebird X guitar takes the guitar instrument to new heights of functionality and usability for the professional player and the aspiring enthusiast. Using technologies that did not exist even a few years ago, Gibson has enhanced an already outstanding instrument to unbelievable performance and creative heights. The enhancements touch every aspect of the instrument from improved manufacturing technologies to the latest electronics.

To drive this point home, Juszkiewicz grabbed a traditional guitar and smashed it to pieces. Afterward, the crowd buzzed over the announcement. And already, video of the occasion has leaked onto the Internet.

Firebird X is shaped like a non-reverse Firebird meets a Fret-King Espirit meets a Fender Jaguar (and with its ash body and maple neck, it’s even more Fender-y) and it designed, we imagine, to be something of a one-stop-shopping guitar/device, outfitted with a piezo “Robot Guitar” pickup at the bridge and three humbuckers, along with a guitar effects processing system built into the body of the instrument.

In addition, the Firebird X comes with Ableton Live 8 and Guitar Rig 4 Pro software, Bluetooth wireless technology, two foot pedals and rechargeable batteries. With a suggested retail price of around $5,000, the Firebird X (available 12 November) won’t be on everybody’s shopping list. But being that the instrument is limited to just 1800 pieces, that more than makes the point moot.

To check out full specs of the guitar, head over to Gibson’s site. Stay tuned for a video demonstration of the Gibson Firebird X.

Gibson Guitar Firebird X in New York

Comments

2 Responses to “Gibson launches the Revolutionary Firebird X”
  1. JB says:

    What a lame introduction and what an uninspiring CEO. If he cannot get excited about this new product, how does he expects the audience to be inspired. Not everyone can be Steve Jobs, but you got to at least make an attempt at it or, if you can’t do it, let marketing or someone else do it.

  2. occum says:

    Dealing with all of the whiz, bang, and whistles, does one have to be an IT to play and/or just do simple maintenance upon this instrument? I love Gibson guitars and I must admit that I love the futuristic, revolutionary, approach they are taking. Just hope they don’t do this with all of their models!…….a suggested retail price of $5000….Man!!!

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